PepsiCo takes the digital marketing route in India

In the present time, as companies look to compete one another for their products, they look for new incentives and ways to make their products stand out. Digital marketing for many companies has become a key in companies displaying their products to their citizens.

One instance is PepsiCo which has invested much on digital media and it looks for innovative ways for digital marketing in India. It becomes apparent though there are hindrances with digital marketing but if a company can adapt itself and learn from its mistake it has the potential to be very successful.  Gurgaon, in the, Economic Times, states “Learning from mistakes made globally in digital marketing, food and beverage major PepsiCo is adopting innovative methods in India to tap the potential of social media for building brand equity and increase sales”.

As experts depict India is a fine place for digital marketing because it has much potential. “India is a unique place and market. There have been a lot of mistakes made around the world in terms of digital marketing. India does not have to make the same mistakes,” PepsiCo Beverages (Global Head Digital) Shiv Singh. At the same time, when asked about the total spending on Digital marketing, he states, “In case of India, the spends are larger than some markets and lesser than some others but we spend in India both to drive sales and build distribution.”





How has media impacted our lives?

How has media impacted our lives?

Media plays a very crucial role in our lives. It helps to inform its users about our surroundings and the media has greatly shaped our insight and our outlook in changing our perceptions. Like any other, the media as well has its side effects.

The media and violence. In an article it depicts the correlation which exist between violence and the media. “Studies have suggested that the exposure to violence on television, movies and video games make the children more aggressive, fearful, less trusting and more accepting of violence. This does not mean that they will start bringing weapons in the school but they will be more aggressive and less trusting towards their friends, teachers and siblings. Some of them may carry out same violent act that they see in the violent programs and eventually become more disposed to commit acts of violence” (Let’s find out). Also the media as past histories have shown has resulted in being the cause of accidents and murder.  At the same time, when kids are exposed to adult-content their minds don’t adapt very well and they turn these shows to reality when it comes to home, school, friends, families, etc. The ads also have the impact of brain-washing the minds of the youth.

There’s also a positive outlook we may also explore about the media. It has become very easy to know and beware of what’s going on in the world around us, in a matter of minutes. The media also becomes a tool in educating the masses. At the same time, be a major tool in covering material like the weather, advertisements, and traffic. 



Are we really safe on the Web??

While cursing through the NY Times, an interesting article popped up about Web privacy. Somini Sengupta writes an interesting article titled, “Web Privacy Becomes a Business Imperative”.


This article caught the attention very quickly because with the advent of the Web it has become much harder to actually be really “safe” on the Web. It now becomes interesting as a way to attract the users and audience the different companies try to compete with each other in displaying how safe they try to be and be more privacy-friendly. Sengupta sites one example, “Mozilla, an underdog in the browser market, suggested last week that it would allow its users to disable third-party tracking software altogether.” In my view I feel that these companies are merely trying to attract more users by displaying how safe they portray themselves to be and to take advantage on rivaling with their opponents. Brendon Lynch, chief privacy officer at Microsoft, he said, ‘“It’s not just privacy advocates and regulators pushing,” Mr. Lynch said. “Increasingly, people are concerned more about privacy as technology intersects their life.”’ (Sengupta). In the recent decade, privacy has become the real issue. “In a national survey last year, Forrester Research found that one in three consumers were concerned about companies having access to their behavioral data. More than 40 percent said they had stopped short of completing a transaction on a Web site because of something they read in a privacy policy” (Sengupta).




Creating Beauty from Digital Art and Technology

Digital art has gained wide acceptance because of our norms and the impact of technology. We are able to create unique designs and flavors, while displaying our creativity, through the use of digital art and technology. This type of art has transformed the artistic capabilities from drawing, painting, etc. “Today altered types of applications are acclimated in the accumulation of admirable images and sceneries. They are created with the aggregate of detached of alternate numeric amount range. We can as well accept it as a pixel that is actual tiny basal of an image. It consists of abounding dots and spaces and these are actual tiny locations and they amalgamate themselves to accomplish a pixel and abounding pixels to a picture.” (Science and Technology). With the advent of these digital technology the author recognizes the “acceptable appeal” who are accustomed to displaying their creativity sketching and displaying the animations. The types of images which digital art has brought about has lost their flavor and are not always original as they once was. “These types of images are formed by the use of accurately advised algebraic software that uses the mathematics formulae. The absorbing affair is we can see the bigger things of these images if we get it zoom. They are fabricated actual fine.” (Science and technology). As the author displays and I totally agree that digitalization does have its pros and has made the graphics more convenient and for many people to enjoy. Another aspect is the precision of the art or picture allowing it to stand out compared to before. At the same time, editing has become much easier and also the film industry heavily relies on digital art. Image


Social Media Networks are Distracting Students

Internet has become a very vital source of dimension in people’s lives. Though people are able to use this technology to their advantage with researching and navigating the web to find resources, it also has become a distraction for many. The internet has changed the perception of many with the introduction of “social media networks like Facebook, Twitter, World of Warcraft, Second Life, LinkedIn, Flickr and so on. There are approximately 845 million users on Facebook, 462 Twitter users, 135 million users on LinkedIn, and 50 million users on Flickr. These numbers gives us an idea of just how many people around the world are involved in social media. From the numbers mentioned it is clear to see that the most popular social media network with over 845 million users is Facebook, most of whose users are students. “ (paton). We can clearly see the amounts of users and can clearly imagine the amounts of time these distractors have influenced us. The author mentions that people have become so immune to these forms of entertainment in the sense that even in classes students are on their laptop or smartphones cruising through and enjoying their entertainment. These forms of social media instead of moving us towards a more productive society is actually hindering us as people dedicate much of their time towards these entertainments and gradually wasting their lives in this fashion. The author brings up the good point about addiction when she writes, “They usually say ‘give me 5 minutes to check my Facebook’. The 5 minutes turns into 20 minutes and that turns into 40. People are so focused on checking social media that they are wasting their life sitting at computer or looking down at a screen, letting their lives stop just so they can scroll through other peoples’ lives”. We can see how gradually people’s lifestyles change and how much attached they become to these social media. This also becomes the reason for us neglecting our duties towards ourselves, our families and towards even our studies. When a person tends to multitask in classes, it becomes obvious that his prime concern is the social media not the teacher talking. At the same time, if these forms of entertainment are used as a means of a learning experience than I think it becomes justified. We must realize that if a student wants a bright future for himself, he needs to be mature and differentiate and be able to use his time efficiently. Another interesting point the author mentions is that, “With 845 million users, Facebook is starting to have negative impacts on student grades and their educational performances. It is quite clear that many students are not able to cognitively control their absorption of Facebook and it is affecting their personality and studying habits.” Thus, it gradually becomes a source of negativity for the student. 

And Now We Turn to Blogging

And Now We Turn to Blogging

In this era, blogging has become very popular. Many of us resort to Blogging as a means of education and an entertainment. At the same time, for many of us, it has become a social norm. Delving into Blogging, though there are many pros there can be some elements that are lacking. One study revels that people tend to choose Blogging, for what best fits their personal interest and a number of other blogs are left unattended.

“A recent BuzzLogic-sponsored study revealed that the number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in moving them to the point of actual purchase.” (Peacock).

We can also see that if the blogs are informative and tend to be attractive, the audience are not motivated by them and tend to skim through them. Another key element, many bloggers forget or are careless about is the punctuation and grammar. These issues many tend to ignore, trying to make their blogs creative and attractive.

“A survey run by a crowd sourced copy editing service called GooseGrade concluded that spelling, grammar and factual errors have a material impact on the success of a blogger, so much so that approximately 200 respondents told GooseGrade that “while blogs aren’t a major source of news for most of them, they often find errors on blogs and that makes them less likely to share the content they find there with other readers.” (Peacock)

When I explored this subject a little further, I discovered an Article, “Warning: Your Grammar Mistakes are killing your Traffic”. The author described that as long as the content is smooth, the audience will have no problem getting through. “When the road gets rocky, forget it. And a truckload of mistakes sends readers skidding into a sinkhole that swallows them whole. And they never come back…Picture it…They’re cruising along getting images, plans, and ideas in their heads as they absorb your message. Suddenly—BAM. A word or a sentence doesn’t make sense.” (Writedown). The author describes that if your blog has many mistakes the readers might resort to skipping through your article because the main thing is the writing. The author goes on to make a drastic remark saying, “Bad grammar tells readers your road isn’t safe and you can’t be trusted”. Another key point the author mentions is that, “Bad grammar tells readers your road isn’t safe and you can’t be trusted. Every language has grammar”. Grammar is a fundamental concept which many bloggers tend to ignore and because of that, many of their blogs lack credibility.