Internationally, it has always been known that beauty standards were different in almost every country. Some even had views on what was beautiful such as being overweight and having stretch marks like in Mortania. However, these beauty standards are becoming less exclusive and more openly affected by Western beauty standards and views.
Speaking on an international level, the problem of conforming to one beauty standard of very exclusive features that are almost unattainable, is no longer exclusive to Americans, or even just the West. Ever since the ideas of the west have been globalized the rise of plastic surgeries and alterations in one’s image have risen all over the globe. The identity of beauty has been changed and the satisfaction level of women’s bodies have decreased. In korea for example, female students are given “eyelid glue” or tape, to change their eye shapes and get double eyelids instead of mono-lids, which most Asians have mono-lids instead of double. There is also the pressure of always staying slim and to lose weight. In Fiji, beauty standards are completely different than they were prior to the globalized ideas of the west. After the introduction of television to the Fiji natives in the late 1950‘s and the Western media, eating disorders and dissatisfaction of young teenagers arouse. The difference between the subjects was the time of exposure to television . It is now almost a known thought that women viewing more slender women are always feeling inferior because these women are idolized but now it is apparent that this is the way that one feels globally more than ever. The image of beauty of the west is being applied to many different regions in the world. It is not just a problem of the west but the world as a whole is becoming close to one another and with the rise of new technologies this exchange of beauty and ideologies is becoming easier than ever before.
Now there is not just the exposure of television, but also the internet and the globalization of almost every major European brand, that selects for a lot of their marketing slender models that are internationally campaigning for these brands, no matter where the region. A few of these brands will have some Asians, and African American models, but for the most part even these models are very slim and their images are altered no matter what. It is basically the same problem but on a bigger scale, since the natives are compared to the Westerners ideals of beauty, and these advertisements are telling them that “ this is beautiful” and showing the product on a white model who happens to be slim, blonde, and blue eyed most of the time.
With the rise of these beauty standards, celebrities often are accepted to have had some kind of plastic surgery to their debut and even afterwards or at least photoshopped images, especially in Asia. Then these celebrities who are Asian are idolized and their beauty standards are also unreachable, since they have been altered in some way shape or form which leads to even bigger dilemmas to the young teenaged girls that idolize these females.
The problem is not applied on a national ore local level anywhere, but that these uniform beauty standards are almost spread everywhere and it has become a global problem.