Through out History the media ethics have changed women’s perception about themselves especially young women. The problem with images today is that not only do they allow us to make decisions based on superficial aspects that are stressed upon in the different media outlets,such as physical beauty, but that it is sometimes impossible to reach that level of beauty presented at hand. Along time ago, beauty was subjective, there was the different sizes and shapes, but with the emergence of the fashion industry’s “ultra thin chic”trend, it is hard to “fit in”. The problem that the public does not know is that the alteration that these models, actors ,and actresses go through is not just about applying make up by professionals, it is giving these figures fictional features. It is impossible to achieve that level of beauty in some cases, in which the photos are touched up. Models are given brighter eye colors, better skin, smaller noses and sometimes the whole image of a model is an image of a collection of different women pasted together to make a “model” . “What is the problem with this?” one may ask. Firstly, the fact that the image itself is altered and might not even look like the real model, is unknown to many. The average or common woman may even strive to be as thin and as beautiful as these models are when in reality the models themselves do not even look like that. World wide Supermodel Cindy Crawford stated “ I wished I looked like Cindy Crawford”.
Another sad aspect of this problem of not knowing that the photos or images are altered, is that especially young girls, do not know this. The fact is that the industries target these teenagers at such a pivotal point in their lives where they know that they are vulnerable. This leads to the advertised company only getting richer, since the result advertised is impossible to achieve. For example if a teenage girl looks at an ad for Mascara, goes to purchase the makeup, after applying it will not find the same results, therefore thinks the problem might be due to her lack of beauty and not being able to imitate that level of beauty that these models have. The girl then might try different brands, with the thought of purchasing that product will give her a better image or to become more beautiful.
Sadly, with the use of programs to alter one’s image such as Adobe Photoshop, normal or average people use it to alter their images to “enhance” them, especially with he use of the social media outlets such as Facebook and Twitter. These media outlets stress upon people to look better and better in pictures when they are only common citizens. It is almost as if the advertised products targeting young women everywhere at every corner to almost always apply some kind of make up daily, is not enough.