Technology is literally changing and shaping the way society operates from relationships, social interactions, medicine, marketing, job hiring policies to less apparent aspects of our lives such as politics and war. Our country needs to adapt to fight in this new age in which every aspect of our lives is integrated into and connected to the internet and the social media networks that make use of the internet. What scares me is that there are so many older politicians that may not really know to make use of the internet or who just do not understand technology. Technological advances are taking place so quickly that even 20 year olds such as myself have a difficult time keeping up…but what about those leaders who are making decisions for us but have lived most of their lives without computers or internet? how are they coping the the changes? do they even know how much technology is changing our lives? When they make decisions about bills regarding copyright infringement or the technology, what are their decisions based on? Are they really just getting money from the government or are they listening to the citizens that they represent? More importantly, are they making informed decisions and who is informing them???
I believe that is a big concern for us right now, but with each and every election, there will be newer younger leaders that can connect with Americans who do make use of the internet, technology, and social media networks. Why do I think that Americans will choose these younger politicians rather than older ones that might have more experience? Well I believe this because age does not always mean wisdom and most Americans are aware after seeing how congress has acted in the past couple of years. But also, those leaders who make use the internet and social media correctly are going to be able to connect with more people than ever before. Connections in this case means more votes. In the past two elections, Barak Obama was clearly invested in connecting with voters not just through speeches and rallies but through social media. He had a lot of people helping him with this, and the people helping him were experts with regards to social media use. On the other hand there are many but not all republicans who do not work experts such as these because they might think that all they need is money, which is power, to win the elections. That might have been the case in the past, but today does not work the same way.
Adapt! Adapt! Adapt! The internet is not going to conform to us…we need to adjust our ways to make the best use of it. Some people are denial right now, but eventually they will have to accept this. And when they do, they will realize how much time they had wasted and how useful, effective and efficient it would have been to have made use of the internet earlier. They could have not only connected to more people, but also the politicians could have gained a better understanding what the voters want them to do on particular issues…or even just what issues matter most to the voters.
The Huffington Post wrote an article entitled 100 Fascinating Social Media Statistics and Figures From 2012 . Here are some facts that were listed that politicians should be aware of:
-Monthly active users now total nearly 850 million. (source: Jeff Bullas)
– 488 million users regularly use Facebook mobile. (source: All Facebook)
– 23 percent of Facebook’s users check their account 5 or more times daily. (source: Socialnomics)
More than 1 million websites have integrated with Facebook in various ways. (source: Uberly)
– Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)
– The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history. (source: Marketing Land)
– 11 accounts are created every second on Twitter. (source: Infographics Labs)
– 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)
-In August 2012, Instagram hit 80 million users and counting. (source: Visual.ly)
– In August 2012, Instagram had an average of 7.3 million daily active users. (source: All Things D)
-40 percent of brands have adopted Instagram for marketing. (source: Marketing Land)
– In a six-month span, Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million, which is a 724 percent leap. (source: Marketing Land)
– Instagram has 432,000 more daily users than Twitter in August 2012. (source: All Twitter)
– Facebook’s billion dollar valuation of Instagram makes the less-than-two-year-old startup more valuable than 161-year-old The New York Times Company. The New York Times Company was valued at 946 million dollars based on yesterday’s closing price at the NYSE. (source: NDTV Gadgets)