I have never liked Twitter. To be honest, I have always thought it was stupid. A 140 character limit that people circumvent using other web services seems pointless. It partially made sense back before the smartphone era.
Standard text messages carry a 160 character limit, so Twitter enabled people without smartphones to stay connected on the go with 140 character updates.
According to Nielsen in May 2012, over 50% of mobile users had smartphones. This number has since grown, especially since one of the hottest items this past holiday was a smartphone.
Because of this rise, I no longer see the need for Twitter, especially while other social networking platforms offer a more enriched experience. Facebook and Google+ offer a wide range of features that fulfill just about every need in a social site.
In fact, Google+ has recently passed Twitter to claim the 2nd spot for most actively used social network. Google+ integrates seamlessly with just about everything you do on the internet. It also allows you to target who views your content with nice clean group lists known as circles. Yet for some reason, Twitter was mentioned in 50% of all Super Bowl Ads last night even though Google+ wasn’t even mentioned once (Business Insider). A major reason for this is because of ‘hashtagging’ Twitter trends are used in marketing. What are your thoughts on the topic?