Advancements are constantly being made in the world; a major source of progress is undoubtedly that of technology. Along with changes in a technological sense comes the fact that a culture’s way of life and thinking can be altered as a result. As technology, such as the internet, becomes a commodity used by many, the way people think is also typically altered. This alteration can be subconscious. For example, the way reading has evolved from books to the internet has subconsciously affected our culture. Our culture now has a different way of reading that puts instantaneous answers and results as our number one priority. As our culture begins to attain this lackadaisical mindset that puts finding immediate answers above all else, former ways of thinking and reading from actual books unknowingly diminishes. Specifically, it is simply easier to search for something on Google rather than flip through the many pages of literature to find an answer to a question. Although the world has made enormous technological advancements with the internet and simplifying the work the mind has to do, has it come with the cost of today’s culture potentially changing into a passive and inattentive group as a whole?
It is important to remember that websites are not readily available for the sole benefit of its users. Similar to other areas of business and production, these websites have an overall goal of making money. Therefore, the affects they might have on their users are not a concern if they are still acquiring monetary profits; it is not their problem if they are the ones being held responsible for turning our culture into a lazy generation because, after all, we are the ones feeding into it. A way that Google gains money is by allowing advertisements on their search engine. However, the advertisements do much more than produce revenue; they allow readers to get distracted. This distraction forces web-users to navigate through many other sites linked to Google. As this occurs, Google tracks what one is doing to know what will be profitable for them in the future. You see, search engines and other websites have the power to show a user only what they want people to have access to, essentially creating an artificial intelligence. The positive outcomes of such immense technological advancements can indisputably be seen because they have granted an entire population access to a plethora of information, resources, and entertainment, but when we take a step back and look at the bigger picture of how technology truly affects the way our culture thinks and acts it is noticeable that controversial ideas tend to emerge.